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As CEO of Package Your Genius Academy, I run courses and group programs focused on personal branding, visibility, and storytelling for high achieving executives. I deploy my curriculum within organizations for custom cohorts and teach workshops and courses to meet the direct needs of my audience.

as a strategist and coach, I enjoy teaching strategies to help you get clarity and make yourself visible.

Resonance & Relevance

6-week group COACHING INTENSIVE 

reintroduce your EXPERTISE
craft viral stories 
jumpstart your relevance online



register for the replay workshop

my latest
intensive

Resonance & Relevance

The Great Resignation has made many of us rethink our relationship with work. The Great Awakening made many of us rethink our purpose. 

We uncovered, reconsidered, and took a second look at how we spend our time and use our talents.

For many, the introspection led to major change. People in my network are reporting role changes, company changes, or even the switch from employee to entrepreneur.

But it can be tempting to go silent when you're in the midst of major change. As the new you unfolds, you feel the impulse to mute yourself until you have it all figured out.

After all, you may not know how to announce your big news. You may not have determined how to communicate the new you and the new things you're doing. You've changed ....but people still know you as the you of three years ago.

It's time to reintroduce yourself and put yourself in the running for new, aligned opportunities.

If you're someone who is naturally heads-down doing the work, I can show you how to come out of the shadows and jumpstart your brand's relevance by crafting a series of specific stories for LinkedIn.

In the last 12 months, I've helped my stable of individual clients craft posts that have:

  • garnered over 1M views
  • attracted dozens of new partnerships and client requests
  • added hundreds of new followers

The visibility clients have been attracting using simple stories on LinkedIn is comparable to the exposure - in terms of eyeballs - they'd receive if featured in a major publication...

I want to take what I've learned and teach you how to do the same for your brand.

Whether you're starting a new job, launching a new business, or have simply been off the grid for a while, I'll show you how to craft 12 types of simple, potentially viral posts that will resonate with your online network, clearly articulate your new direction, and position you in a relevant light. 

Using my tried and true storytelling frameworks, I will show you how to artfully craft the posts that will reintroduce your passion and showcase the REAL you; the leader within.

Join me for this small group experience.


You're not the same person you were three years ago...

I  taught attendees about a storytelling sequence I’ve developed to help thought leaders reintroduce themselves along with their new brands, businesses, career roles, and service offerings online - specifically LinkedIn. During the workshop, I shared stories I’ve ghostwritten for clients and how those stories have resonated, generated hundreds of thousands of impressions, and created valuable new opportunities. While I shared a ton as well as a few templates and frameworks, we could only go into so much during a two-hour class. This 6-week fall intensive will be a chance to dive deeper into my fill-in-the-blank frameworks for EACH story type every week (i.e. the MILESTONE, the EPIPHANY, the WIN, the CONFESSION, the LESSON, the OBSERVANCE, etc.) Expect to pull out YOUR version of each story type, write a draft of the story, get my feedback, and edit/polish your story for publication during class.
The goal is to walk away with AT LEAST six new powerful stories you can use as a visibility campaign for your personal brand this fall. I see six stories being the absolute minimum, but depending upon how you use your class time, you could walk way with 2-3x that many stories you can share this fall to demonstrate your thought leadership.







So why are you telling the same story?

Join me in class to learn how to reposition yourself in the eyes of your audience through the power of storytelling.

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