We need a new model for personal branding.
I’m a personal branding coach and have been for the last decade. But at a certain point, I realized the work I do no longer fit under the header “personal branding”. Ever ready to go deep, I needed to rebrand my process of helping people practice radical self-discovery, clear a path to their purpose, and go deep.
Thus Purposescaping was born.
Purposescaping is a process I’ve been unwittingly developing over the last decade – think of it as personal branding’s wiser, older cousin. It includes some aspects of personal branding but encompasses so much more. Purposescaping is about self-actualization through the seasons. Now Purposescaping isn’t for everyone. If you simply want to become a paid influencer on Instagram, that’s not what Purposescaping will do for you. If you’ve reaped the rewards of your hard work, suspect there’s something else out there for you, but you’re more comfortable than you are motivated to go searching, this is not for you. If you only desire to land attention to be seen with no greater cause guiding your actions, or you wish to be a celebrity because attention for attention’s sake is your thing, more power to you.
This ain’t that.
But if you’ve “done everything right” only to find out the prescribed path you’ve been following has led you to an empty pot of gold, and you’re feeling cheated I’m here to help you get on the right rainbow. If you know you have untapped potential – even if other people find you impressive – and you’re ready to stretch yourself and reach for more, this is for you.
If you’ve never had to make your own career decisions because others always saw your talent and sent opportunities your way and you’re ready to find the path that is uniquely your own, this is for you. If you’ve come to a crossroads – you’ve experienced what others would call success but you’re still not satisfied and you know there’s something more for your life, this is for you.
If you’ve comfortably played a background or number 2 role in the past but know that stepping up and being seen is the uncomfortable yet necessary next step for you to make the impact you were born to make, this is for you.
I invite you to join me as I explore the principles – many directly from nature – that can guide us back. Pick up your tools and get ready to clear a path to your purpose. Let’s go deep.
That’s all for now. I’d love to hear what questions you have for me about purposescaping. In the coming weeks, I’ll be sharing more about the philosophy and its major tenets and how you can use it to clear a path to your purpose.
Until then, please like and share this episode with someone you know who’s ready to stop scratching the surface, and go deep.
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