PYG 108: You have to sell it

Making yourself visible means nothing if you’re not willing to close the deal.

And yet, I see so often high achievers who are willing to teach others what they know, but unwilling to let people know how to take the next step and pay them.

But if you want to grow your brand, increase your salary and add commas to your business revenue, you have to sell yourself.

You have to sell yourself in meetings and mid-year reviews.

You have to sell yourself to your network and potential customers.

You have to sell yourself to the viewing audience of the tv segment you’re on.

You have to sell yourself from the stage.

Here are 6 things to keep in mind as you set out to sell yourself:

Decide on what you want, quantify it, write it down.

I’ve said before, there’s power in writing your goals down. I don’t know what the science is, but I can tell you that it works.

Go after what you want.

If you want 4 new clients, make a list of 10 people who may be interested in what you’re doing and call them up. Speak up and let people in your network know what you’re looking for.

See the opportunity.

So many people look at company conference calls and meetings as a chore. But you should see them as an opportunity to get in front of new people with what you can do. Don’t shrink from the opportunity to be seen and heard at work and at networking events.

Activate your network.

Talk to the people who already now you and ant you to win. Let them know hat you’re doing now and how they can be helpful. Talk to your former clients and ask them who they know.

Take advantage of the spotlight.

If you have speaking engagements built around your coaching or book, don’t forget to tell the audience how they can engage you more.

Be bold.

On my recent trip to Italy, I encountered an extremely confident waiter who proclaimed his cafe’s coffee was not the best in Rome, but instead it was the best in all of Italy. That’s the kind of bold confidence I want you to bring to your brand. That confidence helps others believe in you and what you have to offer. But it starts with you.

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Get the book – I just shared step 5 – Sell Yourself – in the 5 step process I detail in Package Your Genius: 5 Steps to Build Your Most Powerful Personal Brand. If you haven’t ordered your copy, you’ve got to get it – it’s amazing!

Get Maximum Exposure – We have one teeny tiny spot left in my group mastermind Maximum Exposure for July. Do you want to land media exposure for your personal brand in a small group setting with other high achievers? If so, submit your application so we can find out if you’re a good fit for what we’re doing.