Experts: stop overthinking it!
Visibility does not have to be as hard as we’re making it.
After countless conversations with students, clients and friends, I wanted to establish once and for all how easy it is take what you’re already doing and repurpose it for visibility and even revenue, if you’re so inclined.
Regardless of where you are in the personal branding process, you can repurpose your advice – the thoughts you have and expertise you share – into more tangible ways to support infinitely scalable more people.
Want to reach more people?
Here are 5 types of advice you can repurpose:
1) 1:1 Client Sessions – Do you have coaching, consulting or strategy sessions with your clients? Do you frequently brainstorm with work colleagues one on one?
If you’re frequently giving the same advice over and over again, maybe it’s time for you to repurpose that into something bigger. You can repurpose the advice you’ve given during your 1:1 client conversations into:
media interviews – sessions provide great fodder for talking points and soundbites
podcast episodes – you can tell a great story using what you worked on in your sessions
newsletter articles and blog posts – mine client sessions for “stories” that can bring what you do to life in your newsletter or blog posts
guest post submissions to larger sites – share the results your clients received in a teachable moment for others
2) Session Notes – Do you take detailed session notes for your individual or group clients? Do you keep seeing the same themes pop up over and over again? Why not repurpose them into:
Blank worksheets – you can give these away to build your email list or use them with new clients
Workbooks – if you notice multiple themes towards one big goal, i.e. how to get media interviews, how to get speaking engagements, and how to grow your social media following – maybe all of those can be packaged together into a workbook
Workshop or Conference Curriculum – I frequently reflect on my client session notes to pull out what makes most sense to share during events and retreats
A book – depending on how many themes you can find, your book may be inside of these notes
A course – similarly, if courses are more your speed, there’s likely a bank of videos you can create simply from the roadmap of your client session notes. Don’t reinvent the wheel if you don’t have to!
3) Your Speaking Opportunities – Do you do a ton of paid talks? Do you create several slide decks each year to correspond with your workshops? Why not repurpose those into more content like:
Media Segments/Interview Pitches – if you’ve prepared a good deck, those talking points are done.
Book outlines and books – My book Package Your Genius 5 Steps to Build Your Most Powerful Personal Brand started from my notes and speaking decks. I used my signature presentation content as the outline for the book and filled in the blanks from there.
Course Modules – the deck is the hardest part. If you have a few SOLID presentation decks on a similar theme, all they need is your voiceover to turn them into video course modules. You can record them using a tool like Screenflow or Camtasia, OR you can teach live masterclass and turn the video recordings into your course.
4) Content series – I recently discovered the power of creating video content during an event. You can use your own telesummit or virtual conference to help you develop a massive amount of content for
a podcast launch – this is an easy way to create a bank of interviews you can use to launch your new show.
Course videos – Once the virtual event is done, repurpose those videos into the modules for your online course.
Membership site content – another smart way to develop a bank of content for a new membership site
5) Frequently asked questions and general advice – We all give it. Why not repurpose it? Furthermore, why not monetize it?
a blog post – the most basic format to repurpose your FAQs; you can e