Too many of us err on the side of humility when it comes to crafting our personal brand messages.
But humility won’t sell you.
Think about the opportunities you’re up for – you’re likely competing with others. And while you shouldn’t view your life as a competition, to a degree it is. When you have to make the case for why you over someone else, your humility can be a liability.
Many people fear that they come off as “obnoxious” when they describe why they’re the best fit. But if you’re telling the truth, there’s nothing obnoxious about your truth.
It is what it is.
Check out the June 10, 2019 issue of Washington Post Express for a quote by yours truly!
