PYG 89: Why your genius needs a process

If you’re planning to monetize your personal brand – and by that I mean, you’re ready to cash in on the expertise you’ve been unwittingly accumulating over the years, one of the very first things you’ll need is a process.

And by that I don’t just mean a process to sign people up for your service, or a process to accept payments while those are also important processes to have.

What I mean by a process is the actual process you take yourself through whenever you’re doing what you do best.

It’s easy to not even notice your personal process for results when you work within a larger organization – you may confuse your personal process with the organization’s process, and the two may be very similar.

But more often than not, you bring a degree of personalization and specialization to everything you tackle, due to the fact that you are you.

Some of the benefits of having a process for your genius?

1. Your current and future clients will know what to expect

2. Having a process makes you feel more confident in what you have to offer – you know there are specific steps to take, so you’ll be able to see when things are “off”.

3. A process is easier to sell, both for you and to your potential customers. It’s easier for you to sell because you can create additional systems – to market, deliver, process payments – and then outsource parts of those systems to other people/technology. It’s easier to sell to customers because having a process is just plain sexy. It screams “I’ve done this before.”

4. A process positions you as an expert. When you’re able to communicate that you have a specific way of doing things, you step into trusted advisor status – and trusted advisors are more revered, more respected, and better paid. When you can show you have a process to deliver results, you put your clients at ease; they can rest easy knowing you know what you’re doing and you aren’t just ‘winging it’.

What process do you have for your genius? In the next episode I’ll share how to identify your process. And trust me, if you’re getting consistent results for people, you have one. So let’s nail it down.

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