PYG 92: How building a brand library can help people find you and your ideas

‘m a collector – and have always been. You could call me a digital packrat, and I couldn’t argue with you.

By that I mean, I don’t let content go to waste – as much as possible, I create shareable nuggets from whatever I have to say.

No one does this better than Gary V – his entire life is content, and he approaches it as such.

But for you or me, how can we start building a brand library, and how can it help us?

For me, making sure to create content that creates a hyperlink has been key to growing my searchability over the years. If you google my name, there’s a lot to find, and that’s by design.

I may not have one million followers, but I have million dollar SEO.

Being searchable online helps clients find me, and has helped corporations begin the process to bring me into speak.

But it’s because I don’t “throw away” my best ideas on Instagram stories or Snapchat. I create a record and a library by putting them here, on the podcast or on the blog. Whenever I can, I’m looking for ways to create a hyperlink so my best ideas are instantly sharable.

What about you?

Are you giving your best content away on platforms that don’t serve your searchability?

Brand food for thought.

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My childhood friend Koya has a new book and it’s now available wherever books are sold. Let Your Fears Make You Fierce by Koya Webb