PYG 156 – Where Package Your Genius is Going…

A little update about where the Package Your Genius podcast is going…

I haven’t sat down to record an episode of Package Your Genius in eight months and for that, I need to be straight up with you and offer my sincerest apologies.

When the year started, I was in a season of searching that took me a little longer than it usually takes at the beginning of a new year. I knew I was on the cusp of a season of personal and business change – I can’t tell you how I knew it, but I did know it. And for that reason, I believe my spirit was stuck in quicksand.

I kept trying to put my own plan together for 2020, but every time I’d try, I’d get nowhere. It was like God was saying – “Girl, no need for a plan right now. Stay flexible. Things are about to get weird…”

Then the pandemic hit, and the year began to unravel quickly. I had just launched a high-end group program for established personal brands – AGENCY – and as we onboarded new members, news of the pandemic spread. Two weeks into the new program, my kids’ school shut down and transitioned to virtual classes. My husband’s corporate job also went virtual so everyone was working from home. Four weeks into the new program, several of my clients reported lost revenue due to pandemic-related cancellations.

I was devastated, terrified, unnerved – you name it. I immediately went into my default recession mental programming. If you know my story, you know that when the Great Recession of 2007-2008 hit, I was laid off from my newspaper staff writer position with a newborn baby and my husband would soon lose his job as well. While I hunkered down and started the first iteration of my PR business, I remember feeling stressed and scared the entire time. In those early months, there was a lot of hitting and a lot of missing – and with a newborn baby, there was so much pressure to succeed for survival’s sake.

Fast forward to this past spring, and my default story around uncertain economic times started to play in my head. I mean, it was visceral. I could literally feel the panic of 2007-2008 just as if I were once again a first-time twenty-something mother who had just lost her job. Like many parents, I wondered if my kids would mentally be okay spending so much time indoors and if any of us would catch the virus and get sick. I grieved not getting to visit my grandmother on her 90th birthday which coincided with the kids’ spring break. More in line with my conditioning though, as I watched news of rising unemployment numbers in the USA, I worried if I would be okay if my clients’ businesses would be okay and if I should brace for a season of drought and struggle.

But this time, I was far removed from that 2007 2008 version of myself as a business owner who’s weathered her fair share of storms and built something profitable and sustainable – something I am proud of. But that didn’t keep me from feeling the physical manifestation of anxiety, and replaying my recession story both mentally and physically.

My fear froze me.

I held off on launching the programs I’d had on my calendar for 2020. I took my focus off of myself and dove into supporting my children as they navigated classes on RingCentral and Zoom. I gave all my energy to my new program clients which paid off handsomely when I witnessed them clawing back to rebuild their 2020 revenues, outline and publish their books, raise six-figure sponsorships, host sold-out virtual events, and land a traditional book deal. I plan to record either a special podcast episode or virtual training on the specific lessons I learned about building your profits via your personal brand even during a pandemic.

But anyway, a few of my new agency clients ended up leaving the program early due to their own situations regarding COVID – one, in particular, was a hospital executive who was essentially living at the hospital and putting herself at risk every day to go to work. But some of the clients we onboarded that spring staye